Creating a sustainable health care system is one of society’s greatest challenges. The Economist Intelligence Unit predicts the future of health care in Europe will be shaped by seven separate, but interconnected, trends; one of them being that preventive measures will become more important as a way of promoting healthy behaviour. […]
We believe in motivating people to exercise more by combining mobile technology, game mechanics and social networks. Now you might think why? And how? Well let me try to clarify the use of game mechanics, and more specific gamification, by giving you a well known example.
At this moment Draw Something […]
With FigureRunning we want to inspire people around the world to have fun while and by keeping fit. And if there is one thing that we have learned last year, it is that there is a need for motivating initiatives to get people to exercise. We believe in designing incentives combining three elements: mobile technology, […]
Let me take you back to 2009. I used to be a dancer and a coach. For […]
This will enable us to make things more fun and much better. And if that didn’t convince you yet, you can also win a surprise box 🙂
On Wednesday the 29th of February we will be hosting a session for KNOW HOW, a great online event you should check out! We will be talking about using game mechanics and social networks to start a movement. Taking you with us on our journey of designing, developing and promoting FigureRunning, this new sport that […]
Last Saturday was our first attempt to run a big massive multiplayer art piece. We designed a big drawing, got together 11 runners, divided the route into little parts…. and this is the result! A face on Berlin of approximately 40-50 km. So actually it is an alternative marathon!
Why did we do this? During […]
Yes yes yes, we are nominated for the Future of Health Award! Sounds great doesn’t it!
This is what the jury said: “Even though the idea for this game is not new, the way these two runner geeks organized a community around this idea is wonderful. It created great social […]
Anyway, I know that your likes, votes, ratings are asked for a lot. It seems that the internet has become all about […]
What is FigureRunning?
Start FigureRunning NOW!1) Choose a theme (#royal, #alphabet, #easter)
2) Think of a simple Figure matching that theme
3) Search the map of your neighbourhood for that Figure (streets/gardens)
4) Get a phone with GPS and download a running app, like Runkeeper, GeoTracker or Nike +
5) Go to the beginning of the Figure, start tracking, start running
6) Make a screenshot of your FigureRun when you're done (iPhone: hold big button below and button on top at the same time)
7) Send the figure to firstname.lastname@example.org or tweet/facebook it with #figurerunning
FigureRunning flickr pica’s